One Quick Point

So you've created a personal brand...what's the next right move? Building a valuable platform, something you can leverage in order to create real world IMPACT. Listen to this episode of One Quick Point, as I dig into Bozoma Saint John's brand, the recent AdAge debacle, and the core components of any strong executive platform. 

In this episode of One Quick Point, Tejas Totade - Chief Technology Officer at Ruder Finn - joins us to explore the comms tech trends on his radar. This turned out to be one of the most fun conversations of the year. It ran the gamut. 

We explored everything from advocacy, audience targeting/segmentation, and audio tweets to Cameo, WWE, and the best song to ever hit the charts...Return of the Mack! 

 

Your impact may be big or small, but to me, the best kind of impact is tangible. In this episode of One Quick Point, I chat with Karla Renee Williams, Founder and CEO of Small Change.

Listen in to hear her story and learn about the tangible impact she and a mighty group of committed volunteers are making for New York City residents in need. 

Chris van Bergen, CFO/COO of Nest, joins us to talk about the best ways to think about corporate social responsibility (CSR) and Social Impact. Nest works with artisan businesses around the world, so if you're looking for a mini-history on supply chains and ethical manufacturing, as well as a tour of recent trends, this is the episode for you. 

Just this once, we are putting the clients, our brands and orgs on the side, and we're going to focus on ourselves. In this episode, we talk about the concept of Purposescaping and how we all can use it in our own lives to clear the path ahead on personal and professional levels. 

One Quick Point is BACK with a new season! Our guest today is Amber Cabral a leading inclusion and equity strategies and the author of the new book Allies and Advocates: Creating an Inclusive and Equitable Culture, available via AlliesandAdvocates.com. 

In this episode, we dig into what it means to truly be an ally and what performative allyship looks and feels like, in addition to identifying the One Quick Point communication and marketing professionals can use to be more successful on the allyship journey. 

In this episode of One Quick Point, I share my thoughts on the best approach to integrated media and answer your questions about B2B marketing. This is not one to miss for anyone in the Public Relations or Marketing space. Give this a listen! 

Marriott is entering the home rental business just in time to steal some of the shine amidst AirBnB IPO buzz. Here's my take on what is shaping up to be a battle between "brand cool" and scale. Today's episode features a new segment called One Quick Question. Listen in!

P&G / Gillette's latest campaign "The Best Men Can Be" has sparked a great deal of discussion about #MeToo, the role of marketers/brands on serious issues, and the quality of the campaign. Here are my thoughts on three things P&G / Gillette could do to improve their campaign.

Product placement is on the rise again. Have you seriously looked into this as an option for your brand? You should consider it as a big play for 2019. Listen in as we explore on One Quick Point.